Targeted social media advertising

yolifib293@gear

Advertising display advertising or . Social media refers to conversions derived from social media including organic traffic and targeted advertising. Referral traffic is conversions received from external sites that link to your site. Direct traffic is conversions received from users who enter your website address directly into the browser or use bookmarks. Direct marketing – conversions received from email SMS/MMS mailings push notifications auto-dialers.

Micro and macro conversions Email Marketing List image ( ).jpg Micro and macro conversions are two concepts that are often used in marketing strategies. Macro conversions are the primary goals such as selling a product or service that a company pursues as a result of its marketing campaigns. Their main goal is to increase the company's profits. Microconversions on the other hand are secondary goals. These are smaller actions that the user takes before making the main purchase. This could include clicking banners watching videos or adding items to car.

Measuring micro-conversions helps you determine which marketing activities are working effectively and which can be improved to achieve better results. It also allows you to better understand the needs and preferences of your target audience which in turn leads to increased macro conversions. A higher micro-conversion rate.