Community officials have also combined

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A new way to enter business Based on the new product form of map + local content, Xiaohongshu’s offline operations can not only play a role at the content level or even the commercialization level, but can also actually enter into transactions. This link has been verified. Xiaohongshu is recognized as having the foundation and potential to make local life. There have been many spontaneous and real UGC store exploration contents

and sharing of good stores in the community for a long time. Afghanistan WhatsApp Number And as early as a few years ago, Xiaohongshu developed its homestay business for a period of time by connecting to external mini programs. In the middle of last year, it also connected to local life service providers and officially launched group buying links. Since the second half of last year, cultural and tourism content, especially guides, has become popular on Xiaohongshu.  popular topics such as City Walk, Listening to Persuasion, and Conspicuous Bags with





local cultural and tourism products to drive local cultural and tourism consumption. increase. Now in the note content under the Xiaohongshu map, local business content with group purchase links will appear. However, because Xiaohongshu’s local life has just begun, the proportion of group purchase content in the entire local content is still relatively low, so the probability of going from nearby to map to group purchase is relatively small, and the final proportion of transactions will be even lower.