What is required of public relations

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'' Based on the information sent by your company, you can promote your company's appeal through third-party media. What is the difference between public relations and advertising? In addition to "public relations," "advertising" is another method for communicating the value of a company or service. "Advertisement" refers to communication using paid media. It is characterized by the fact that you can get more recognition for the target you are paying for. On the other hand, "public relations" involves "primary communications that anyone can obtain (press releases, company blogs, etc.)" that may be received by a third party and spread.


In this case, since the information is added from a third-party perspective compared to advertisements, it is thought that PR can leave a lasting impression.  Ozaki : "The goal of public relations is not Phone Number List just to 'communicate' but also to 'change user behavior'. It is necessary to consider the user's position and communicate in words that they find attractive." By making an attractive primary communication, public relations increases the possibility that it will be communicated in attractive terms even when it is spread through a third party.






In order to create attractive words, it is important to organize and understand all kinds of information both inside and outside the company, rather than being a PR person alone. For this reason, GIG's public relations work involves communicating with members from a wide range of professions, including editors, directors, engineers, and designers.