Errors in Facebook Ads campaigns

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And on the one hand it offers great possibilities and on the other hand it literally means adding two words. Or even an abbreviation of three letters - cpc. Adding these two things before publishing in one ad takes seconds but it gives you a lot of possibilities later. AJ: I would like it to sound like that too. The point here is not that - because I try to fight against this on a regular basis - now I evaluate the results on Facebook only through the prism of what Google Analytics shows. Because as you rightly noticed each of these tools has its own side has its own ears and has its own way


of collecting attributing and presenting this data. However it is certainly a bit like a doctor a second opinion that we can seek and check at this point whether these results overlap to some extent. They Asia Mobile Number List usually differ sometimes by several dozen percent for various reasons. However this also makes it easier to trace for example the user paths you mentioned and similar threads. JK: That's one thing. I guess the main divergence is





the fact that Google Analytics does not see Facebook views and Facebook assigns them to itself in this target attribution. So if someone seeing our ad now let's say while listening to it makes a purchase within hours Facebook will attribute it as a result of this campaign. Again Google Analytics has no way of even checking whether this person only saw the ad but didn't click on it and after a few hours thought about it they already entered it in the search engine and it was a direct entry. for e-commerce  summary AJ: Whew the attribution thread is a thread we could devote an entire series of episodes to.