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Allegro business model. Source: raportcsr.allegro.plplo-allegrostrategia-allegro The Polish cosmetics brand Oio Lab also decided on a descriptive version of the mission . On her website she writes "...we were guided by the mission of creating effective care that allows us to achieve measurable results while implementing scientifically proven solutions that are friendly to our planet." This shows that the mission often results from history and constitutes the foundations of the brand. It is also worth mentioning that brands may change their missions over time. For eample, in , Apple's mission was "To contribute to the world by creating tools for the mind that support humanity.
" Today, the American brand defines its mission as "providing customers with the best eperience through innovative hardware, software and services." It has been clearly emphasized that Apple's mission Saudi Arabia WhatsApp Number is to offer the best possible eperience, make life easier and provide the opportunity to use friendly and safe technology. Marketing plan plan elements and eamples! Does it make sense to create a company missionIn addition to the fact that formulating the company's mission is a very important element of building specific PR especially in the eyes of the client, it also has other important tasks. If we use the word motivation instead of the word mission,
we will clearly see that this credo reminds us at every, even the most difficult moment of the brand's eistence, what ideas originally guided its creation. This is the mysterious "why" that pushes people to start their own business and leave secure jobs. This is the "why" that makes people want to cooperate with a given company, buy its products and defend it in difficult moments. This is one of the reasons why people are proud of having items produced by an organization. Presenting values in such a condensed form allows you to stay on course when the winds of change are strong. The company's mission helps maintain the shape of the company at key moments: when a new investor with large capital enters, when the organization is in trouble, when the .
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