Google Caffeine analyzes the web in small portions

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While Google claims Vince wasn’t a major algorithm update, it impacted small and medium businesses. Small businesses which have put effort into creating content with quality backlinks and have ranked well for “big” keywords took a huge decline in rankings than their big counterpart. This isn’t to say that small businesses don’t stand a chance to overmatch big brands. The update stresses the importance of building your website as an authority on a product or service you specialize in.

Caffeine Google initially released its preview in August 2009, but it wasn’t until June 2010 that it was fully rolled out. This update was made in response to the growing number of content on the web, including CY Lists news, images, and videos. It gave Google a boost in speed, accuracy, and index size by 50% in web search results.  and so they are able to update their search index on a continuous basis. It just keeps on going and going. So every time Google sees new content, they can instantly add it up to their index. This consequently means that we become happy searchers because we are now able to find fresher content than ever before!




The way that the old Google engine works is that it indexes web pages and stores them in layers. Some of which are refreshed faster than others. If you’re in the upper layer, you get to be indexed more often by Google – probably because you update content faster and your site authority is higher. In refreshing a layer of the old index, Google needs to analyze the entire web which of course means a significant delay between when Google finds a new page or new content and makes it available on its SERP. Panda In February 2011, Google launched Panda (a.k.a. Farmer) as its first core algorithm update. It works as a search filter, weeding out websites with “content farm” business models and with an excessive ad-content ratio.