When customers prefer your brand over petitors’ brand

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However, not all of your website audience will remember your brand for purchases in the future unless they get frequently related reminders. For instance, an email for order confirmation can excite the customer about their purchase and eliminate any confusion about their order. Builds Customer Trust , they put in a significant amount of money and trust into your brand.  of the customers say they need to build confidence for a brand before purchasing a particular brand.


This is consistent among different demographics and markets as customers are typically more concerned about brand safety and authenticity than their product experience. Transactional Lebanon Phone Number Data emails help you reassure your customers at each step of their buying journey by eradicating their problems/concerns and provides them useful information and guides for various purposes. Best Practices When Sending Transactional Emails While the purpose of transactional emails is to gain additional support and trust of customers, they shouldn’t be too aggressive or overt. Provide Tailored And Clear Details method requires sharing the details clearly and in fact. Therefore, it is imperative to include all the relevant and specific information to the particular recipient.





For instance, if you send out shipping confirmation, it should contain all the information explicitly. This includes the product ordered, the quantity, the address to which you shipped the order, and the reference order number. As it’s the only proof customers have of their purchase, so they expect all the specifications and details on their email on their confirmation page on your site. Whether it is as small as a shipping confirmation or password reset message, make sure you include every minute detail of your customer’s orders. Use A Trustworthy Sender Name The sender’s name is as crucial as your content in a transactional email. When you use a trustworthy name to send out your emails, it assures the recipients that they have received the message from a credible source and the right pany/person.