What direct conversions can website visitors

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What then should you optimize for, and how do you optimize when the conversion level is very low? Tip : Analyze the website and, in addition to the big conversions, define firstly leads and secondly micro-conversions, which can be helpful in generating the big conversions. This is time-consuming and more complex than with B2C shops. Ultimately, it rewards you and your company in the medium to long term, as you optimize the SEA campaigns not only for clicks and visibility, but on many levels up to the actual conversion. trigger on the landing page.


Are these conversions already measured via Google Ads/Bing Ads? Purchase in Special Data the online shop Contact request/purchase request via form on the website What micro-conversions are there on the way to the actual conversion? What are “softer” leads that potential customers generate on the website? Micro-conversions are precursors to the actual conversion/lead, or as Google puts it: “small but valuable actions that users take on your website”. Think carefully about which of these conversions are the most important precursors before a website visitor converts online or offline. Examples of this are.




Download high-quality information material, e.g. catalog, white paper, case study, presentations E-book download or registration for e-book download Watching videos Subscribe to podcasts / listen to podcasts Registration / registration for webinar participation Visiting a specific page, e.g. the page on which the data for the contact request is entered, or calling up certain content pages, such as a blog post (= Google Analytics goal “goal”) Event: e.g. placing a product in the shopping cart Also check whether these conversions are already being tracked via Google Ads/Bing Ads Conversion Tracking or Google Analytics (as a goal).