Email marketing Trends: How to Sell with Letters. Interview Director of Handbox

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The head of the agency of email marketing Handbox Vladimir Andrienko gave an interview to the site mediametrics.ru. We talked about the trends of Russian-language email marketing.Vladimir reminded why this tool is needed by business, why it is important not just to collect a subscriber base, but also to add as much data as possible about users. In the future, this will help to make mailings more targeted and increase sales conversions.The relevant base is especially important today, when some of the

channels have stopped working or working worse. Many brands have revised their attitude to emails and sending messages to messengers.Vladimir called the main trends of email marketing, which are good in indicators before and will continue to bring money to companies in the shopify website design  fields of e-commerce, online education, provision of services and other industries:1. Subscription Widgets on the site + automatic welcome chains of letters.2. Automatic trigger mailings, which are sent depending on the actions of the user (thrown basket, abandoned viewing, etc.).3. Segmented promotions.We put a full interview here, you can also look at the link.You will also be interested6 Ways to Increase the Emails6 Ways to Increase the EmailsIn this article, we will share effective tips on how to increase the delivery of emails, you will also learn about effective tools for checking this indicator and increase the



How to make the subject of the letter?There is no exact formula for compming a quality topic. However, there are important points that should be taken into account when writing.The main thing is to the beginningThe topic should contain the main idea of the letter and arous interest in its content.Write all the most important at the beginning, avoiding too long formulations - best of all open letters with titles of 10-20 characters. If you write more, your text runs the risk of not fit completely in the mail client’s preview window.Don’t write about what’s not in the letterThe subject of the letter must disclose its content, otherwise the recipient may add a letter to spam. Also, do not use deceptive topics such as “new message you have received” or put on the topic “Re”, pointing to an alleged response letter.chances of getting your letters into the Inbox folder, and not in spam.Email Marketing for Electronics Stores in 2023Email Marketing for Electronics Stores in 2023The article will understand how to develop an email marketing strategy for electronic equipment and gadgets, what tools and techniques of email marketing are effective for the electronics store.