What is reverse logistics and how does it apply to E-commerce

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Reverse logistics is one of the most important concepts within E-commerce and understanding it is essential to improve your E-commerce processes and learn how to take advantage of this situation. To simplify, it is worth defining what reverse logistics is in a few words. This process is nothing more than when the customer sends the product they purchased back to the online store. In many cases, reverse logistics proves to be a major headache for entrepreneurs. After all, this process is not simply the return of the product to E-commerce, but also involves a series of other processes. If you are interested, in this article we will show you all the details about reverse logistics and how it applies within E-commerce. Good reading! What is reverse logistics and how does it apply within E-commerce? The exponential growth of e-commerce has led to more and more people purchasing their products in virtual stores.

Today it is possible to buy a product even from other countries. To do this, all you need is a cell phone connected to the internet. But this increase in online sales also results in another growth, this Colombia Mobile Number List one not so good: returns of purchased products. But this increase in online sales also results in another growth, this one not so good: returns of purchased products. What is reverse logistics? As the consumer does not see the item before purchasing it, in the case of online sales, it is very common for these products to be returned. And this happens for several reasons, such as: Repentance; Breaking expectations; Malfunction; Sending the wrong product. However, the concept of reverse logistics is everything that this process involves goes beyond simply returning the product to E-commerce.



From when the customer requests a product exchange or money refund , including the procedures with the carrier and the sending of new merchandise or money refund, all of this is called reverse logistics. If you have an online store developed by Magazord , reverse logistics processes can be carried out within the platform itself. Magazord's integrations with the best carriers and payment gateways make it easier to create processes for product returns or exchanges. Thus, the creation of reverse logistics processes takes place in a much smoother and simpler way. You don't waste time having to access several tools to create reverse logistics and, yes, you have everything you need unified on just a single platform. An example of reverse logistics Now you have a brief idea of ​​what a reverse logistics process is , let's understand this concept with a simple everyday example. It's very likely that you've already had soda from a glass bottle. And when taking the bottle again to the supermarket or neighborhood store, it was possible to take the empty containers to buy new drinks at a lower price than normal.