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The more interactions recorded on the AR page, the greater the chances of capturing valuable data from each visitor. 4. Dollar Shave Club Taking advantage of positive customer comments is key for a brand to do well in the world of ecommerce. With that in mind, Dollar Shave Club created a Pinterest board completely dedicated to their customers' valuable feedback and unboxing photos. This action combines user-created content with social proof to, in this way, gain credibility and trust not only with its base, but also with all Pinterest users who want to know more about the brand.ADVERTISEMENT dollar shave club pinterest board This example Telegram Number Data eloquently shows how the different steps of the customer lifecycle can nourish each other to benefit the brand as a whole. Dollar Shave Club leverages loyal buyers in the retention phase to advocate for its service to attract new buyers. It's the perfect combination! 5.Jordan In 2018, this legendary footwear brand joined forces with Snapchat to create an exceptional digital experience to launch its special edition Air Jordan III 'Tinker'. It was only accessible in a certain area of the NBA All-Star Weekend court.
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In addition to creating urgency for Jordan's customers, this strategy involved a gamification process to keep Snapchat users on the platform during the event. They could simulate a classic play by Michael Jordan in 1988 by activating a unique lens effect. The QR code provided by Jordan to attendees allowed them to purchase the sneakers directly from Snapchat, through an integration with Shopify. The icing on the cake was the fast delivery system, run by a company called Darkstore . Most buyers received their new shoes at their home the same day. This engaging experience represents the best of both worlds for social commerce.
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