Find out everything about Marketing Automation and learn how to use it in you...
Marketing Automation helps you manage the relationship between your company and a potential customer in a more practical way. This can be done thanks to tools specialized in optimizing your main promotional and marketing actions!
Marketing is a fundamental sector for any co Chinese Overseas Asia Number Data mpany, as it is responsible for planning and executing various actions to prospect customers.
Imagine then, if you could optimize these actions and have them be done automatically.
This is possible thanks to Marketing Automation, a concept focused on providing more practicality and quality to the processes that involve the relationship between a company and its customers.
Through software or online tools, your actions occur intelligently, according to public interaction.
This way, in addition to saving time, you also generate more efficiency in your processes, increasing the professionalism of your marketing area.
Do you want to know more about automation marketing and how to adhere to this concept? Then check out our exclusive content!
But first, take a look at our e-book on how to maximize results in your industry . Enjoy reading later!
And now, check out the topics covered:
What is Marketing Automation?
What are the advantages of automation marketing?
How to choose my automation tool?
Invest in the best marketing tools
What is Marketing Automation?
Marketing Automation consists of using software and other tools to act on scale and intelligently, aiming to increase a company's results.
With this, it is possible to plan, execute and monitor your company's marketing actions in an automated way, improving relationships with the public and increasing sales.
To explain it even more simply, we can use some automation application cases.
Imagine, for example, that you want to attract leads (potential customers) through your company's blog.
To do this, you produce weekly posts about your segment to generate traffic to the website and make constant publications on the main social networks.
However, to get the contacts of these potential customers, you need to offer richer content, such as e-books, webinars, ready-made spreadsheets, etc.
Therefore, when someone is interested in some of these materials, they will need to fill out a form with their main information, giving you more accurate data to transform leads into customers.
Okay, but where does automation marketing come in?
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Marketing Automation can be applied to help the process flow, as through intelligent forms, it is possible to interact with your potential customer according to their needs
If a lead downloads an e-book on how to increase sales, for example, you can separate a series of emails that will be sent to them on the same subject.
And as this interaction evolves, more actions can be carried out on a scheduled basis.
If the lead does not interact with the emails, you can end the contact or try to address another topic that is interesting to them.
On the other hand, if the potential customer shows interest in the content, you can go deeper into the topics, until the time comes to offer your products or services.
A good way to do this is using Inbound Marketing , a strategy focused on attracting and educating leads , making them even more qualified until the moment of purchase.
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